piedmont Healthcare “real change lives here”
2021-2022 Brand campaign
We reimagined the iconic song,“Georgia on my Mind,” with skyrocketing recording artist Teddy Swims, direct from Conyers GA at the heart of our campaign. We used it in our broadcast, dropped a performance version across his channels, and released the full-length track on Bandcamp with purchases donated to the client non-profit.
adobe “Inspired Learning”
2021 instructional content program
We set out to engage creators and artists to the power of Adobe with their Inspired Learning content campaign. We partnered Adobe with our artists and external content creators to develop a broad range of intermediate to expert tutorials complete with video walkthroughs, companion templates, demo kits and source files. Over the course of a year we developed content for 44 unique topics and custom artwork with over 240 video deliverables, 90+ minutes of content, and 1.5M+ YouTube Views the first year.
Bristol Myers Squibb “My Journey”
2020 Unscripted patient stories
Our goal was to share unscripted stories with an authentic voice about the Multiple Myeloma, an incurable form of cancer, though the stories of real patients and their caregivers. Unheard of in regulated pharma, we gave them the platform to share their journeys and their challenges. The series of videos were a powerful center of the Revlimid and Pomalyst websites, where real people and real patients could share and help others.
AMEx "UNSTAGED" Music + Fashion
ARTIST PROFILES
American Express has a strong history supporting artists and creating content around them. Their UNSTAGED program was an innovative series featuring music and fashion shows streamed live via YouTube. The program paired a live concert or event experience with a programmed content and streamed it all live on YouTube for viewers at home, directed by award winning directors including Terry Gilliam, Spike Lee and Kenny Ortega. Each program included a content series of interviews and unexpected moments with the artists released to coincide with event marketing.
TUMS "The Way of the Chew"
Branded Digital Mini-series
"The Way of the Chew" comedy miniseries was developed for YouTube as spinoff of GlaxoSmithKline's "Food fight" broadcast campaign announcing the TUMS® Chewy Delights. This 3-part story, trailer and behind the scenes interviews chronicle the epic battle of our puppet hero, Master Chewy, and his heartburn causing nemesis, General Tso as they strive to find inner peace on and off camera.
